Newsroom

Mount Pleasant Towne Centre, the Lowcountry’s premier open-air shopping center, is excited to announce that Lilly Pulitzer will join its roster of 50+ retailers this spring! Construction has begun on the storefront, located at 1239 Belk Drive, and the boutique is expected to open in April 2025.

“We’re very happy to welcome Lilly Pulitzer to Towne Centre,” says Mount Pleasant Towne Centre’s Marketing Director Kathi Herrmann. “The brand embodies Southern culture with its eye-catching colors and Palm Beach-inspired patterns, and our shoppers will be thrilled to have this new storefront in our shopping center this spring!”

What started as a juice stand in Palm Beach over 65 years ago evolved into an empire. From resort wear to home decor, Lilly Pulitzer is proud to brighten every aspect of one’s life with its vibrant patterns and encourages women to “make their own sunshine.” The new 1929-square-foot store in Mount Pleasant Towne Centre will carry women’s clothing, activewear, swimwear, accessories and girl’s clothing. Lilly Pulitzer is excited to expand to Mount Pleasant and carry on the timeless tradition of making women feel as good as they look.