FEBRUARY 14, 2024
MINDZERO to Open at Mount Pleasant Towne Centre Late Summer
Mount Pleasant Towne Centre, the Lowcountry’s premier 500,000-square-foot open-air shopping destination, is excited to officially welcome wellness studio MINDZERO to its community of over 65 shops and restaurants in late summer 2024. MINDZERO’s unique combination of sauna, cold plunge, sound, and breath provides accessible and inclusive group sessions that elevate energy, focus, and overall well-being. MINDZERO’s opening in Towne Centre marks just the second location in the state, which first opened in Myrtle Beach in 2021 to great success.
“We are thrilled to welcome MINDZERO to Mount Pleasant Towne Centre this summer and expand our wellness offerings for our customers,” says Kathi Herrmann, Marketing Director of Mount Pleasant Towne Centre. “With the rise in popularity of saunas and cold plunging and an increased attention to overall health and wellness, we know MINDZERO will be a fantastic addition to Towne Centre.”
The ultimate mind and body experience, MINDZERO utilizes hormetic stress conditioning, which exposes the body to short-term stress with the goal of easing chronic long-term stress as a result. During the 50-minute sessions, clients will alternate between the 200-degree sauna and 52-54-degree cold plunge while incorporating guided focus and breathing techniques.
In the midst of a hot, intense, and long training challenge in the hills of California, Founders David Semerad and Bill Miller discovered the significance of mental strength, resetting, and recovery. Recognizing the crucial need for holistic well-being, they teamed up with former Air Force and CIA veteran George Becker and Dr. Heather Grimm to craft an experience inspired by their personal journeys as well as ancient European traditions. This led to the birth of MINDZERO, a unique blend of physical and mental well-being practices, tailored to rejuvenate both body and mind.
“At MINDZERO we stress you up to stress you down,” says David Semerad, CEO and Co-founder. “We teach you how to control your body’s natural response and handle stressful situations in the real world.” David believes MINDZERO can have the biggest positive impact on personal health in this century.
MINDZERO will open its doors at 1748 Towne Centre Way, Suite 102.